March 2009
2 posts
2 tags
What is a Brand?
The definitions of a what a brand is are endless. I asked this question in a lecture at the University of Reykjavik I have a feeling that a brand is the collective of what people think about a brand, how people feel about a brand and what people say about a brand. And notice, this explanation doesn’t include the marketing director or brand managers, nor what he writes in the...
Mar 13th
3 tags
The Future of Market Research
I love opening up discussions about what comes next in the market research sector. How can we know more about our consumers and what means do we need to take to get a better understanding of their behavior? A was asked to be a guest lecturer in the University of Iceland for students mastering in marketing. The future of market research View more presentations from Gunnar Hólmsteinn.
Mar 5th