What is a Brand?
The definitions of a what a brand is are endless.
I asked this question in a lecture at the University of Reykjavik
I have a feeling that a brand is the collective of what people think about a brand, how people feel about a brand and what people say about a brand. And notice, this explanation doesn’t include the marketing director or brand managers, nor what he writes in the brand statement or any presentations.
How do you define a brand?
