Gunnar Holmsteinn talks

One Young World in the University of Iceland

Wed, 24 Feb 2010 00:58:08 +0000

I have a great opportunity to talk to a great audience at the University of Iceland about our experience at One Young World. Here is the prezi!

OYW on Prezi

The One Young World Summit

Sat, 13 Feb 2010 15:12:00 +0000

I just arrived from the One Young World Summit where young people from all over the world came together to discuss the worlds problems in search of better ways. I’m truly thankful for the chance to attend this conference, about 1000 delegates where chosen from over 15.000 who applied.

Kofi Annan, Archbishup Desmund Tutu, Boris Jonson, Oscar Morales, Bob Geldof, John Kerry, Clarence Seedorf, Wyclef Jean and HRH Haakon of Norway where among the councellors of One Young World and listend to our Ideas.

I talked about the following points:

In Iceland we hve this small economic thing
Leave us alone and well take our icy weather back
I would rather want to focus on the brighter side of a complete economic meltdown
A few weeks after the economic downturn we founded the Ministry of Ideas
Gathering great ideas and finding the right channels for execution and implementation
The National Assembly with .5% of icelanders in a single room, what matters?
Iceland as a country for prototypng a sustainable society
Baracks Obama interest on our One Pager!
How can we start Ministries of Ideas all over our ONE world?

Overall a great experience!

PR association lunch meeting

Sat, 12 Dec 2009 19:07:00 +0000

Andrés Jónsson invited me to talk at a lunch meeting at the Public Relations association of Iceland. Andrés is currently one of the only PR guys in Iceland that gets it - I truly hope he’ll be able to open up more Icelandic eyes to the world of social media

My talk was on how Icelandic companies where using social media and and how that has been rapidly changing over the past few months. However, I feel that we can change this a whole lot faster! I also showed them our new product, Vaktarinn, and got a feeling that most of them would give it a spin.

PS. I ordered “loku”, which i thought was a sandwich but turned out to be some kind of marginally good fish, can’t say I recommend it.

University Ventures

Thu, 19 Nov 2009 20:03:00 +0000

The University of Iceland has, from the beginning of CLARA, always been helpful! We received one of our first grants from the Rector’s Fund and our first office space at Innovit was inside the University.

Therefore it has always been great to go back there and talk about our venture with the students.

I talked about our long and hard journey from the the classroom to the founding of our company to today. With great emphasis on openness! Openness it has helped us get great input, raise awareness and get people so interested our idea that they quit their “high-salery/low-fun” job and join our exciting adventures!

999 Social Media Conference

Wed, 09 Sep 2009 15:24:00 +0100

Here are my slides (or more precisly my Prezi) at the 999 Social Media Conference:

I talked about three things;

1) Some trends we have noticed in the change of the how we look at marketing. How the content creation and media is going from the mass media to us, how companies should involve their customers in a conversation instead of looking at them as an audience listening to there message. Then a few words about the differences between the traditional Market Research and the way of Listening.

2) A few do’s and dont’s in a story form. The Dell Hell story as the first huge example of how not to do things and the story of how Scott Monty used is Jedi Social Skills to extinsh a potential PR fiasco for Ford

3) Finally a case study from the first Icelandic company to systematically listened to the online discussion: news, blogs, comments and forums. A prime example about how to listen there customers thoughts and worries.

Would love to hear your thoughts!

What is a Brand?

Fri, 13 Mar 2009 14:05:00 +0000

The definitions of a what a brand is are endless.

I asked this question in a lecture at the University of Reykjavik

I have a feeling that a brand is the collective of what people think about a brand, how people feel about a brand and what people say about a brand. And notice, this explanation doesn’t include the marketing director or brand managers, nor what he writes in the brand statement or any presentations.

How do you define a brand?

The Future of Market Research

Thu, 05 Mar 2009 17:32:00 +0000

I love opening up discussions about what comes next in the market research sector. How can we know more about our consumers and what means do we need to take to get a better understanding of their behavior?

A was asked to be a guest lecturer in the University of Iceland for students mastering in marketing.

The future of market research

View more presentations from Gunnar Hólmsteinn.