Skýrr, the biggest the biggest IT company in Iceland is doing their annual “Haustráðstefna Skýrr“ right now. About 700 people attended to see the likes of James Gosling - the father of Java, Hjalmar Gislason in DataMarket, Andres Jonsson the social PR guru of Iceland, Helga Waage from Mobilitus and two Alli’s from CCP. Also a ton of other great speakers talked alot about a bunch of different stuff.

I was asked to speak about the state of Icelandic companies engaged in New Media.

The main points where about

1. A quick introduction about CLARA and the things we have been working on.
2. A story about Brimborg, an Icelandic car dealership, that has been very engaged in social media in Iceland.
3. The difference in the discussion in traditional media and new media. I took a political example from Reykjavik and our comedian / mayor.
4. Another story about how a big bank in Iceland listened to the discussion about a charity they where running alongside the Reykjavik Marathon - they found out that they needed to push it way harder for people to contribute.

The talk was in Icelandic so the slides where that as well, here they are:

Haustráðstefna Skýrr on Prezi