Andrés Jónsson invited me to talk at a lunch meeting at the Public Relations association of Iceland. Andrés is currently one of the only PR guys in Iceland that gets it - I truly hope he’ll be able to open up more Icelandic eyes to the world of social media

My talk was on how Icelandic companies where using social media and and how that has been rapidly changing over the past few months. However, I feel that we can change this a whole lot faster!  I also showed them our new product, Vaktarinn, and got a feeling that most of them would give it a spin.

PS. I ordered “loku”, which i thought was a sandwich but turned out to be some kind of marginally good fish, can’t say I recommend it.

Here are my slides (or more precisly my Prezi) at the 999 Social Media Conference:

I talked about three things;

1) Some trends we have noticed in the change of the how we look at marketing. How the content creation and media is going from the mass media to us, how companies should involve their customers in a conversation instead of looking at them as an audience listening to there message. Then a few words about the differences between the traditional Market Research and the way of Listening.

2) A few do’s and dont’s in a story form. The Dell Hell story as the first huge example of how not to do things and the story of how Scott Monty used is Jedi Social Skills to extinsh a potential PR fiasco for Ford

3) Finally a case study from the first Icelandic company to systematically listened to the online discussion: news, blogs, comments and forums. A prime example about how to listen there customers thoughts and worries.

Would love to hear your thoughts!